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Over a third of PC users in Europe prefer Kaspersky Lab antivirus software over other vendors programmes, says GfK Retail & Technology.
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The research firm surveyed customers at retail outlets across the continent between August and October 2008, to discover what the preferred security software brand was.
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"The results also reflect the growing emphasis now being placed on IT security issues," said Ralf Tegethoff, regional director of consumer sales in Europe at Kaspersky Lab.
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"The professionalism of today's cybercriminals is a far cry from the self-taught virus writers of earlier times. As a result, the quantity and, more importantly, the quality of threats have grown considerably over the last few years”.
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